Dubai Chocolate Easter Egg: Prices and Where to Buy
It started as a niche creation from a Dubai chocolatier and quickly exploded into a global sensation on TikTok. Now, that same pistachio-and-kadayif filling is showing up in Easter eggs across Ireland, with prices starting at €10 for a bite-size treat and climbing past €55 for a deluxe 450g egg at Brown Thomas.
Retailers selling Dubai-style Easter eggs: at least 8 (Brown Thomas, Grá Chocolates, Sugar Plum Sweetery, Van Velze’s, Chez Emily’s, Skelligs, Hazel Mountain, Bon Chocolates) (EVOKE – Irish lifestyle outlet) ·
Average price range: €10 to €55 (EVOKE) ·
Key ingredients: pistachio, kadayif, kunafa (The Irish Times – Ireland’s leading daily) ·
Standard delivery for Brown Thomas egg: €5.95 (Brown Thomas – premium department store)
Quick snapshot
- Grá Chocolates’ 450g egg sold at Brown Thomas for €55 (Brown Thomas)
- Sugar Plum Sweetery’s egg costs €39.95 and contains pistachio, tahini, and knafeh (The Irish Times)
- Van Velze’s Dubai-style egg includes 8 mini pistachio eggs, priced at €50 (Van Velze’s – artisan chocolatier)
- Skelligs offers a 380g egg for €36 and a mini 80g version for €10 (EVOKE) ((Brown Thomas))
- Whether M&S will release a Dubai-style egg for 2025 – no confirmed product page found
- Exact availability of Lidl’s Dubai chocolate product beyond TikTok reviews
- Nutritional details for most supermarket versions (calories, allergens) are not publicly listed
- Late 2023: Dubai chocolate goes viral on TikTok, created by Fix Dessert Chocolatier (EVOKE)
- 2024: European retailers begin releasing Dubai-style bars and spreads
- Early 2025: Irish brands launch Dubai-style Easter eggs – Grá, Sugar Plum Sweetery, Van Velze’s, Skelligs, and more
- More Irish artisan chocolatiers likely to introduce limited-edition Dubai-style eggs each Easter
- Supermarket own-brands (Tesco, Aldi) may follow the trend in 2026
- Online retailers (Kilkenny Design, Gran Gran Foods) already expanding distribution
Six key facts at a glance, from the most affordable mini egg to the premium pick at Brown Thomas.
| Fact | Value |
|---|---|
| Key ingredients | milk chocolate, pistachio paste, kadayif (shredded filo) (The Irish Times) |
| Brown Thomas egg (Grá Chocolates) | €55 for 450g (Brown Thomas) |
| Sugar Plum Sweetery egg | €39.95 (Sugar Plum Sweetery – Irish confectioner) |
| Van Velze’s Dubai egg | €50 (contains 8 mini pistachio eggs) (Van Velze’s) |
| Chez Emily’s egg | €15 (EVOKE) |
| Skelligs egg (380g) | €36 (EVOKE) |
What is so special about Dubai chocolate?
The defining feature of Dubai-style chocolate is the contrast: a smooth milk or dark chocolate shell wrapped around a filling of pistachio paste and crunchy kadayif (also known as shredded filo or kunafa). According to The Irish Times’ Easter egg expert, the Sugar Plum Sweetery version is “filled with pistachio, tahini, and knafeh” – a combination that delivers both nutty richness and a light, crisp texture. That textural interplay is the main draw, and it’s what sets it apart from a standard chocolate egg.
- The filling typically includes kadayif (shredded filo dough) for crunch (The Irish Times)
- Pistachio paste provides a distinctive green colour and a sweet, nutty flavour
- The trend originated from a small Dubai chocolatier and took off on TikTok in late 2023 (EVOKE)
For Irish shoppers, the novelty isn’t just a gimmick – the combination of pistachio and kadayif creates a genuinely different eating experience that explains the hype.
The implication: if you’re after something beyond a run-of-the-mill Easter egg, the Dubai style delivers a texture you won’t find from a standard Creme Egg or foil-wrapped chocolate.
Which retailers sell Dubai chocolate Easter eggs in Ireland?
At least eight Irish retailers and chocolatiers have jumped on the trend for Easter 2025. Here’s who is selling what, based on listings and reports from EVOKE, Farmers Journal (Irish agriculture and food news), and direct product pages.
- Brown Thomas – Grá Chocolates Pistachio Emerald A Dubai Dream Easter Egg 450g, €55 (Brown Thomas)
- Sugar Plum Sweetery – Dubai Chocolate Egg, €39.95 (also sold at Kilkenny Design) (Sugar Plum Sweetery)
- Van Velze’s – Dubai-style Easter egg with 8 mini pistachio eggs, €50 (Van Velze’s)
- Chez Emily’s – Dubai Chocolate Easter egg package, €15 (EVOKE)
- Skelligs – 380g egg €36, mini 80g egg €10, Dubai truffles €12 (EVOKE)
- Hazel Mountain Chocolate – Dubai Chocolate Easter egg, €49 (EVOKE)
- Bon Chocolates – Triple-layered Pistachio Dubai egg, €43 (Farmers Journal)
- NearyNógs – Seasonal Dubai-inspired creations from €15.95 (Farmers Journal)
What is the Dubai style Easter egg at Tesco?
In the UK, Tesco has launched an own-brand Dubai-style Easter egg, but it is not available in Ireland. The Irish market is dominated by artisan chocolatiers. (EVOKE)
With options from €10 (Skelligs mini) to €55 (Brown Thomas), the range means almost any budget can experience the trend – but the ingredient quality and serving size vary dramatically.
The pattern: artisan chocolatiers dominate the Irish market, with department stores like Brown Thomas and Kilkenny Design acting as key distribution channels. No major UK supermarket chain has yet confirmed a Dubai-style egg for Ireland in 2025.
How much do Dubai chocolate Easter eggs cost?
Eight products, one clear pattern: the smaller the maker, the wider the price spread. The table below shows the confirmed prices from Irish retailers.
| Retailer / Brand | Product | Price | Size / Details |
|---|---|---|---|
| Brown Thomas / Grá Chocolates | Pistachio Emerald A Dubai Dream Egg | €55 | 450g |
| Sugar Plum Sweetery | Dubai Chocolate Egg | €39.95 | Not specified |
| Van Velze’s | Dubai-style Egg with mini pistachio eggs | €50 | 8 mini eggs |
| Chez Emily’s | Dubai Chocolate Egg package | €15 | Not specified |
| Skelligs | Dubai Chocolate Egg (large) | €36 | 380g |
| Skelligs | Dubai Chocolate Egg (mini) | €10 | 80g |
| Hazel Mountain Chocolate | Dubai Chocolate Egg | €49 | Not specified |
| Bon Chocolates | Triple-layered Pistachio Dubai Egg | €43 | Not specified |
| NearyNógs | Seasonal Dubai creations | from €15.95 | Not specified |
All prices sourced from Brown Thomas, Sugar Plum Sweetery, Van Velze’s, EVOKE, and Farmers Journal.
The trade-off: the cheapest option (Skelligs mini at €10) gives you the flavour in a small portion, while the €55 Brown Thomas egg is a showpiece suitable for sharing. Mid-range options like Sugar Plum Sweetery and Bon Chocolates offer the best value per gram based on available data.
What does the timeline of the Dubai chocolate egg trend look like?
The journey from a single Dubai kitchen to Irish Easter shelves happened fast. Here’s the key chronology:
- Late 2023 – Dubai chocolate goes viral on TikTok, first created by Fix Dessert Chocolatier. The hashtag #dubaichocolate racks up billions of views. (EVOKE)
- 2024 – European retailers begin releasing Dubai-style chocolate bars and spreads. Lindt and others test the waters.
- Early 2025 – Aldi, Tesco, and Lidl reportedly launch Dubai-style Easter eggs in the UK. In Ireland, artisan chocolatiers lead the charge: Grá Chocolates, Sugar Plum Sweetery, Van Velze’s, Skelligs, and more launch dedicated eggs.
- 2 Apr 2025 – Irish parenting site rollercoaster.ie publishes a guide listing 5 Dubai chocolate Easter eggs available in Ireland.
Sources: EVOKE, Farmers Journal.
The implication: the speed of the trend’s migration from social media to physical shelves shows how quickly food culture can now travel – and how Easter, traditionally a conservative chocolate season, is becoming a playground for viral flavours.
Where can I buy Dubai chocolate Easter eggs online?
All the major Irish options are available online, but delivery costs and thresholds vary. Brown Thomas charges €5.95 standard delivery or €13.50 for nominated-day Dublin delivery for the Grá Chocolates egg. Sugar Plum Sweetery sells directly from its own site and also through Kilkenny Design at the same €39.95 price. Van Velze’s Easter collection is available via their website with collection and delivery options. Grá Chocolates also lists the egg on Gran Gran Foods for the same €55.
For shoppers in the US or further afield, most Irish sites will ship internationally but expect higher fees and longer delivery times – none of the products shown are currently listed on major US chocolate retailers.
If you’re ordering for Easter delivery, check each site’s cut-off dates. Brown Thomas’s nominated-day service is only available within Dublin, and stock for limited-edition eggs may sell out quickly.
The catch: convenience comes at a cost. The cheapest egg (Skelligs mini at €10) is only available in-store or through limited online stock, while premium options from Brown Thomas add delivery fees that push the total past €60.
Confirmed facts vs what’s unclear
Confirmed facts
- Grá Chocolates egg at Brown Thomas costs €55 (Brown Thomas)
- Sugar Plum Sweetery egg contains pistachio, tahini, knafeh (The Irish Times)
- Van Velze’s egg includes 8 mini pistachio eggs (Van Velze’s)
- At least eight Irish retailers have Dubai-style eggs as of April 2025 (EVOKE)
What’s unclear
- Whether M&S will sell a Dubai-style egg in 2025
- Exact ingredients and nutritional info for supermarket own-brand versions (e.g., Tesco, Aldi)
- Long-term availability – most products are limited-edition Easter lines
“The shell is filled with pistachio, tahini, and knafeh – it’s a clever take on the trending Dubai chocolate, and at €39.95 it’s a solid middle-ground option.”
The Irish Times – Ireland’s leading newspaper
“The Dubai chocolate trend has completely taken over our Easter shopping lists this year – we rounded up five different eggs you can buy in Ireland.”
Rollercoaster.ie (Irish parenting site), 2 Apr 2025 – cited in EVOKE
“Our Dubai-style egg features 8 mini pistachio eggs for an authentic crunch – it’s been our most asked-about product this Easter.”
Van Velze’s – artisan chocolatier based in Ireland
For Irish shoppers, the choice is clear: you can spend €10 for a taste from Skelligs or go all-in at €55 for a showstopper from Brown Thomas. If you want the closest experience to the original viral Dubai chocolate, the Sugar Plum Sweetery version (€39.95) gets consistent praise for its pistachio-knafeh filling. Either way, the trend is here to stay – at least until next Easter.
Frequently asked questions
What is the best retailer to buy a Dubai chocolate Easter egg?
It depends on your budget. For a premium gift, Brown Thomas’s Grá Chocolates egg (€55) is the most luxurious. For a mid-range option, Sugar Plum Sweetery (€39.95) offers excellent flavour. For a budget taste, Skelligs’ mini egg (€10) is the cheapest.
Are Dubai chocolate Easter eggs suitable for vegetarians?
Most artisan versions from Irish makers are suitable for vegetarians, but always check the individual product page for certification. The Grá Chocolates egg does not specify vegetarian status on its Brown Thomas listing.
Do Dubai chocolate Easter eggs contain gluten?
Many versions contain kadayif (shredded filo dough), which is made from wheat flour and therefore contains gluten. If you have coeliac disease, look for a gluten-free option or contact the maker directly. Skelligs and Van Velze’s have not published gluten-free statements.
Can I buy a Dubai chocolate Easter egg online?
Yes – all eight retailers listed in this guide sell online. Brown Thomas, Kilkenny Design, Sugar Plum Sweetery, Van Velze’s, and Gran Gran Foods all have direct purchase options with delivery across Ireland.
How many calories in a Dubai chocolate Easter egg?
Calorie counts are not widely published. Based on typical pistachio-kadayif chocolate, a standard 100g serving could be around 500–550 kcal, but this varies by brand. Check individual product descriptions for nutritional information.
Is the Dubai chocolate Easter egg available in the US?
As of early 2025, none of the Irish retailers ship to the US with standard rates. Some may offer international shipping at higher cost. No major US retailer currently stocks a Dubai-style Easter egg.
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